Latest posts
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跨境退款政策怎么定？既合规又不被薅羊毛
退款政策太松被薅羊毛，太紧伤体验还违规。本文教跨境品牌设计一份平衡的退款政策与客服执行口径。
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B2B 跨境客服怎么做？和 B2C 不一样的地方
B2B 跨境客服周期长、单值大、对接专业买家。本文讲清它和 B2C 的区别，以及怎么做账户级服务。
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How to Design a Refund Policy That’s Fair and Abuse-Resistant
Too loose invites abuse; too strict hurts experience an…
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Customer Service for Subscription and Membership Brands
Subscription brands live and die on retention. How cust…
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我的包裹到哪了？”——跨境物流客服怎么把 WISMO 接住
WISMO（我的包裹到哪了）是跨境客服第一大高频问题。本文讲清物流客服怎么主动更新、减少咨询、安抚焦虑。
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How to Reduce “Where Is My Order?” (WISMO) Tickets
WISMO is the top support volume for many cross-border s…
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How to Handle Chargebacks for Cross-Border Merchants
Chargebacks cost fees and standing. How cross-border me…
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How to Reduce the Return Rate for a Cross-Border Store
Returns eat margin. How cross-border brands lower the r…
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独立站 + Amazon 多渠道，客服体系怎么搭？
独立站和 Amazon 规则不同、客服也常割裂。本文讲清多渠道客服体系怎么搭，一个团队覆盖独立站与平台。
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Customer Experience as a Moat for Cross-Border Brands
Product and price are easy to copy; experience is not. …